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A marketing team wants to create a segment of customers who have purchased a product in the last 30 days and have not engaged with any promotional emails. Which segmentation approach is most appropriate in Adobe Real-Time CDP?
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B
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Explanation
For segments that require evaluating long-term historical behavior (e.g., a 30-day lookback window) and cross-referencing multiple data types like offline/online purchases and email engagement logs,Batch Segmentationis the most appropriate and common approach. Batch segmentation is designed to scan the entireReal-Time Customer Profilestore to identify profiles that meet specific criteria over a significant duration. WhileStreaming Segmentationis excellent for immediate actions (e.g., "just clicked a link"), it has specific guardrails regarding lookback windows and complexity. Evaluating a lack of engagement (the "NOT" condition for email engagement) across a 30-day period often involves processing large volumes of historical event data that are most efficiently handled by the daily batch jobs. Option A is incorrect becauseEdge Segmentationis restricted to a subset of data available on the Edge Network and is intended for in-session personalization, not 30-day historical analysis. Option C is insufficient because it ignores the email engagement requirement and lookback depth. Option D is the "old way" of working; Adobe Real-Time CDP is specifically designed to eliminate manual exports by centralizing this logic within the platform. Batch segmentation ensures that the audience is accurately calculated using the full breadth of the unified profile's history, providing a stable list for the marketing team's scheduled campaigns. |
A data engineer creates a custom identity namespace within Adobe Experience Platform. However, this custom Identity namespace is the wrong Identity type. What would the data engineer do to correct the situation?
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C
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Explanation
In Adobe Experience Platform, once anIdentity Namespaceis created and saved, its core configuration—specifically theIdentity Type(e.g., Cross-device, Phone, or Email)—becomes immutable. The platform's architecture does not allow for the editing of an existing namespace's type via the User Interface (UI) or the Identity Namespace APIs due to the potential for severe data corruption within theIdentity Graph. If an Identity Namespace is created with the wrong type, the only corrective action is to create anew custom Identity Namespacewith the correct parameters. It is important to note that Identity Namespaces cannot be "deleted" in the traditional sense if they have already been used to ingest data or are linked in a graph. While you can hide them or stop using them, the original erroneous namespace will persist in the system's metadata. Choosing Option C is the standard operational procedure. After creating the correct namespace, the data engineer must update the correspondingXDM schemasto point to the new namespace and re-ingest or backfill the data to ensure that theIdentity Serviceaccurately reconciles the identities. Options A and B are technically impossible within the current AEP framework. Option D is incorrect because the platform generally restricts the deletion of namespaces once they are registered to prevent breaking existing identity links and historical profile fragments. |
A data architect is building an XDM Experience Event Schema for loading event data from the Adobe Experience Platform (AEP) Web SDK. The data is intended to be used in the Real-Time customer profile and requires a primary identity to be present in the schema. The architect wants to be able to store both ambiguous and authenticated web data.
Does the data architect need to select a field as a primary identity?
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C
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Explanation
When working with theAdobe Experience Platform (AEP) Web SDK, the standard practice for handling identities is to use theIdentity Mapfield group. This field group allows for the collection of multiple identities (such as an ECID for anonymous tracking and a CRM ID for authenticated users) within a single event. For schemas designed for the Web SDK, theIdentity Mapis the preferred method because it provides the flexibility to handle bothambiguous(anonymous) andauthenticateddata dynamically. When data is sent via the Web SDK, the primary identity is not hard-coded as a specific single field in the schema definition (like a specific "email" field marked as primary). Instead, the identity information is contained within the identityMap object of the JSON payload. Adobe Experience Platform'sIdentity Serviceautomatically processes this identityMap. The primary identity is determined based on the contents of the map sent in the hit—for example, the Web SDK can designate the ECID as the primary identity for anonymous hits or a CRM ID as the primary identity once the user logs in. Therefore, the architect does not need to manually select a fixed field in the schema to be the primary identity; the platform relies on the dynamic identity map to resolve the profile at ingestion time. This approach is essential for supporting the transition from an anonymous visitor to a known customer without requiring separate schema configurations. |
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Find answers to the most common questions about the Adobe AD0-E605 exam, including what it is, how to prepare, and how it can boost your career.
The Adobe AD0-E605 certification is a globally-acknowledged credential that is awarded to candidates who pass this certification exam by obtaining the required passing score. This credential attests and validates the candidates' knowledge and hands-on skills in domains covered in the Adobe AD0-E605 certification syllabus. The Adobe AD0-E605 certified professionals with their verified proficiency and expertise are trusted and welcomed by hiring managers all over the world to perform leading roles in organizations. The success in Adobe AD0-E605 certification exam can be ensured only with a combination of clear knowledge on all exam domains and securing the required practical training. Like any other credential, Adobe AD0-E605 certification may require periodic renewal to stay current with new innovations in the concerned domains.