Pass the Salesforce Developers MCE-Dev-201 Questions and answers with Dumpstech

To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:

variableName

This syntax allows you to dynamically insert the value of variableName into the email content.

If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).

Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.

Salesforce Marketing Cloud Connect Troubleshooting

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

Salesforce AMPscript LookupRows Function

To include Server-Side JavaScript (SSJS) in an email message, you need to use the <script> tag with the runat="server" attribute. This ensures that the script runs on the server side before the email is sent.

<script runat=server></script>: This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.

<script runat="server"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

Salesforce SSJS Documentation

<script runat=server language=javascript></script>: This is another valid syntax. It specifies that the code within the script tag is JavaScript and should run on the server.

<script runat="server" language="javascript"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

The Output function in AMPscript is used to include the result of interpreted code within a code block in the rendered content. This function ensures that the evaluated result of the code is included directly where the Output function is called.

Example:

ampscript

Copy code

%%[ SET @message = "Hello, World!" ]%% %%=Output(@message)=%%

Salesforce AMPscript Output Function

To inject contacts into a journey using the REST API, the correct endpoints involve the event definitions and events.

POST /eventDefinitions/key:{key} or /eventDefinitions/{id}: This endpoint allows you to interact with event definitions by key or ID, which is essential for managing journey events.

POST /interaction/v1/events: This endpoint is used to inject events into the journey, thus adding contacts to the journey based on the defined event.

Salesforce Journey Builder API

A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.

To add records to a Data Extension using the SOAP API, the DataExtensionObject object is utilized. This object represents a row within a data extension.

DataExtensionObject: This object is specifically designed to interact with data extensions, allowing you to insert, update, and retrieve rows. Here is a basic example of how to use this object to add a record:

DataExtensionExternalKey SubscriberKey example@example.com FirstName John LastName Doe

Salesforce SOAP API Developer Guide

The RaiseError AMPscript function can be configured to log the source of the error (C). This functionality is useful for error handling and debugging, allowing administrators to identify the cause of an issue and take appropriate action.