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Salesforce Marketing-Cloud-Email-Specialist - Salesforce Certified Marketing Cloud Email Specialist (MC-202)

Last Update Nov 06, 2025

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  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
  • 159 Questions Answers with Explanation Detail
  • Total Questions: 159 Q&A's
  • Single Choice Questions: 159 Q&A's


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Total Questions: 159
Free Practice Questions: 47

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Options:

A.

Send both email and SMS to ensure subscribers get NTO's messages.

B.

Create one Entry Source for each messaging channel.

C.

Ensure preferred channel is available in subscriber data.

Answer
B

Explanation:

Comprehensive and Detailed In-Depth Explanation:Salesforce's engineering programs, such as the Global Partner Solution Advisors (GPSA) and technical training within the Cisco Partner Program, play a vital role in enhancing technical sales knowledge for SMB sales. These programs provide partners with access to Cisco's expert engineers, who mentor sales teams and field engineers on product capabilities, deployment strategies, and customer use cases tailored to SMB needs. This technical expertise enables partners to articulate the value of Cisco solutions (e.g., Meraki, Umbrella) effectively, addressing SMB pain points like security, scalability, and simplicity. For instance, GPSA offers no-cost coaching on active deals, boosting partners' ability to close sales by demonstrating deep technical understanding—key in a market where SMBs often lack in-house IT expertise and rely on partners for guidance.


  • A. Decreasing product relevance: This contradicts the purpose of engineering programs, which aim to increase relevance by aligning solutions with SMB needs.
  • B. Reducing customer engagement: These programs enhance engagement by equipping partners to better address customer questions and concerns.
  • TD. Limiting sales to technology experts: Rather than restricting sales, the programs democratize technical knowledge, enabling a broader range of sales teams to succeed without requiring them to be technology experts initially.

Enhancing technical sales knowledge (C) directly supports Salesforce's goal of driving SMB adoption through informed, capable partners.

References: Cisco Partner Program resources (cisco.com/go/partners) and GPSA documentation (gpsa.cisco.com) emphasize technical enablement for sales success, aligned with the 700-750 SMBE exam focus on partner capabilities in SMB markets.

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

Options:

A.

Journey Builder and Behavioral Triggers

B.

Automation Studio and Path Optimizer

C.

Automation Studio and Journey Builder

Answer
C

Explanation:

Comprehensive and Detailed In-Depth Explanation:Salesforce's engineering programs, such as the Global Partner Solution Advisors (GPSA) and technical training within the Cisco Partner Program, play a vital role in enhancing technical sales knowledge for SMB sales. These programs provide partners with access to Cisco's expert engineers, who mentor sales teams and field engineers on product capabilities, deployment strategies, and customer use cases tailored to SMB needs. This technical expertise enables partners to articulate the value of Cisco solutions (e.g., Meraki, Umbrella) effectively, addressing SMB pain points like security, scalability, and simplicity. For instance, GPSA offers no-cost coaching on active deals, boosting partners' ability to close sales by demonstrating deep technical understanding—key in a market where SMBs often lack in-house IT expertise and rely on partners for guidance.


  • A. Decreasing product relevance: This contradicts the purpose of engineering programs, which aim to increase relevance by aligning solutions with SMB needs.
  • B. Reducing customer engagement: These programs enhance engagement by equipping partners to better address customer questions and concerns.
  • TD. Limiting sales to technology experts: Rather than restricting sales, the programs democratize technical knowledge, enabling a broader range of sales teams to succeed without requiring them to be technology experts initially.

Enhancing technical sales knowledge (C) directly supports Salesforce's goal of driving SMB adoption through informed, capable partners.

References: Cisco Partner Program resources (cisco.com/go/partners) and GPSA documentation (gpsa.cisco.com) emphasize technical enablement for sales success, aligned with the 700-750 SMBE exam focus on partner capabilities in SMB markets.

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

Options:

A.

Fire Event

B.

Import File

C.

File Transfer

Answer
C

Explanation:

Comprehensive and Detailed In-Depth Explanation:Salesforce's engineering programs, such as the Global Partner Solution Advisors (GPSA) and technical training within the Cisco Partner Program, play a vital role in enhancing technical sales knowledge for SMB sales. These programs provide partners with access to Cisco's expert engineers, who mentor sales teams and field engineers on product capabilities, deployment strategies, and customer use cases tailored to SMB needs. This technical expertise enables partners to articulate the value of Cisco solutions (e.g., Meraki, Umbrella) effectively, addressing SMB pain points like security, scalability, and simplicity. For instance, GPSA offers no-cost coaching on active deals, boosting partners' ability to close sales by demonstrating deep technical understanding—key in a market where SMBs often lack in-house IT expertise and rely on partners for guidance.


  • A. Decreasing product relevance: This contradicts the purpose of engineering programs, which aim to increase relevance by aligning solutions with SMB needs.
  • B. Reducing customer engagement: These programs enhance engagement by equipping partners to better address customer questions and concerns.
  • TD. Limiting sales to technology experts: Rather than restricting sales, the programs democratize technical knowledge, enabling a broader range of sales teams to succeed without requiring them to be technology experts initially.

Enhancing technical sales knowledge (C) directly supports Salesforce's goal of driving SMB adoption through informed, capable partners.

References: Cisco Partner Program resources (cisco.com/go/partners) and GPSA documentation (gpsa.cisco.com) emphasize technical enablement for sales success, aligned with the 700-750 SMBE exam focus on partner capabilities in SMB markets.

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Salesforce Marketing-Cloud-Email-Specialist FAQ'S

Find answers to the most common questions about the Salesforce Marketing-Cloud-Email-Specialist exam, including what it is, how to prepare, and how it can boost your career.

The Salesforce Marketing-Cloud-Email-Specialist certification is a globally-acknowledged credential that is awarded to candidates who pass this certification exam by obtaining the required passing score. This credential attests and validates the candidates' knowledge and hands-on skills in domains covered in the Salesforce Marketing-Cloud-Email-Specialist certification syllabus. The Salesforce Marketing-Cloud-Email-Specialist certified professionals with their verified proficiency and expertise are trusted and welcomed by hiring managers all over the world to perform leading roles in organizations. The success in Salesforce Marketing-Cloud-Email-Specialist certification exam can be ensured only with a combination of clear knowledge on all exam domains and securing the required practical training. Like any other credential, Salesforce Marketing-Cloud-Email-Specialist certification may require periodic renewal to stay current with new innovations in the concerned domains.

The Salesforce Marketing-Cloud-Email-Specialist is a valuable career booster that levels up your profile with the distinction of validated competency awarded by a renowned organization. Often rated as a dream cert by several ambitious professionals, the Salesforce Marketing-Cloud-Email-Specialist certification ensures you an immensely rewarding career trajectory. With this cert, you fulfill the eligibility criterion for advance level certifications and build an outstanding career pyramid. With the tangible proof of your expertise, the Salesforce Marketing-Cloud-Email-Specialist certification provide you with new job opportunities or promotions and enhance your regular income.

Passing the Salesforce Certified Marketing Cloud Email Specialist (MC-202) (Marketing-Cloud-Email-Specialist) requires a comprehensive study plan that includes understanding the exam objectives and finding a study resource that can provide you verified and up-to-date information on all the domains covered in your syllabus. The next step should be practicing the exam format, know the types of questions and learning time management for the successful completion of your test within the given time. Download practice exams and solve them to strengthen your grasp on actual exam format. Rely only on resources that are recommended by others for their credible and updated information. Dumpstech's extensive clientele network is the mark of credibility and authenticity of its products that promise a guaranteed exam success.

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