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- Exam Name: Salesforce Certified Platform Strategy Designer
- 175 Questions
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In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant. Which tool should the team use to justify the strategy?
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B
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Explanation
A Business Model Canvas maps value propositions, revenue streams, and cost structures to justify high-investment initiatives. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Effort is a practical prioritization input because it represents the cost, complexity, time, and organizational capacity required to deliver an initiative. Comparing effort with expected value or impact helps teams make transparent trade-offs and direct limited resources toward the strongest opportunities. Here, Business model canvas is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Prioritization matrix focuses attention elsewhere, while Criteria scorecard addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project. Study Guide Topics: Tools and Artifacts Official Salesforce Reference: ISV Business Plan - Go to Market ================================================================ |
Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea. Which part of the business model canvas represents desirability?
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A
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Explanation
The Value Proposition directly reflects Desirability—the explicit core customer value delivered. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. A value proposition explains the meaningful benefit the offering creates for the intended audience. It is central to desirability and go-to-market thinking because the business must be able to state clearly why customers should care before investing heavily in execution. Here, Value proposition is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Key activities focuses attention elsewhere, while Customer segments addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project. Study Guide Topics: Tools and Artifacts Official Salesforce Reference: Salesforce Designer Quick Look ================================================================ |
A consumer healthcare startup wants to collect data on patients ' symptoms over time, and plans to research how to monetize this data. How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?
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B
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Explanation
Consequence Scanning evaluates privacy, ethical concerns, harm potential, and trust risks before monetizing sensitive health data. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Consequence Scanning is a structured way to identify intended and unintended effects before decisions become difficult to reverse. It helps teams surface potential harm, trust issues, privacy implications, social effects, and opportunities, then determine which consequences to act on, influence, or monitor. Here, Facilitate a Consequence Scanning workshop before proceeding with any further investment. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Perform user research with patients to understand their level of comfort of data being shared for monetization. focuses attention elsewhere, while Research similar healthcare organizations about how they are monetizing patient data. addresses a related concern without providing the same fit to the scenario ' s stated objective. Study Guide Topics: Intangible Deliverables Official Salesforce Reference: Ethics by Design - Incorporate Ethics by Design Concepts ================================================================ |
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